I’m going to start our conversation by making a few assumptions.
Assumption #1: You’re a woman with an art-based business, or at the very least a multi-passionate woman with an abundance of creative outlets.
Assumption #2: You like Pinterest.
How’m I doing? Alright sweet… we’re on the same page. (Literally… hahaha) Pinterest and Instagram are 2 of the best platforms for a creative business. But they work in completely different ways… Instagram, while visual, functions very much like most social media platforms. You post, people interact. Others post, you interact.
But Pinterest is a visual search engine. In general, it’s missing the usual social components… you can comment on pins, but most people don’t. But what it does have, are people actively looking for what you have offer.
Statistics show that 87% of people have made a purchase because of Pinterest. 87%. That’s powerful. And that power exists, because many times people who are on Pinterest are looking for something in particular. They may not have an exact product or service chosen, but they probably know the idea.
>> Art tutorials.
>> DIY Farmhouse decor.
>> Beginner yoga.
These are all actual searches I’ve made, that have brought me to someone’s tutorials, or blog posts, or classes.
Now of course, there’s more to it than that. I don’t search on Pinterest, just because I want to find a blog post or service or product. If that’s all I wanted, I could easily go to Google. But the fact is, I want to be enticed. I want to know that the service/blog/product has a style that appeals to me.
3 easy steps to the perfect pin…
- They need to have a graphic, that I find attractive.
- They need to have words on the graphic that catch my attention, or words in the description that catch my attention. Or both.
- The link needs to match what the graphic claims to offer.
Let me unpack those, just a bit.
Graphic that I find attractive…
Different styles attract different people. The Pinterest pin that I find attractive may not catch your eye at all. And that’s okay. Just like someone’s teaching style may appeal to one person, but not another. That’s why there’s room enough for everyone.
But the graphics all need to have some things in common, regardless of who they’re attracting. They need to be clear, clean, and uncluttered. Don’t try to use every font you’ve ever snagged from CreativeMarket on one image. Don’t try to use a crappy picture and “hope for the best”. And don’t use gimmicky words, or industry jargon.
Words that catch my attention…
Some of this carries over from above… don’t be gimmicky, or cutesy, and don’t use jargon. Think about the things someone will actually type in a search engine. I’m looking for beginner yoga. Or maybe simple yoga. Or easy yoga moves. Or gentle yoga. But I’m not looking for untroublesome yoga. Mr. Thesaurus isn’t always your friend. Simplicity sells.
Link matching the graphic…
I’ve seen numerous graphics that lead to the wrong post (mostly accidental pins from another reader), graphics that lead to the websites front page (also mostly accidental, but sometimes lazy), and every once in a while the graphic is misleading and pulls a bait & switch. Don’t do that. It takes a long time to earn the trust of your audience, and just moments to destroy that trust.
And now it’s your turn! Leave a comment below, and let me know what you love about Pinterest (or what frustrates you!).